08:30 - 09:00 Conference Foyer
Coffee Service
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09:00 - 09:15 Saphir 1&2
General Assembly
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09:15 - 10:15 Saphir 1&2
Welcome Address and Day 1 Keynote
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10:15 - 10:45 Conference Foyer
Coffee Service
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10:45 - 11:45 Rubin
Branding Strategy from A-Z: The Battle for a Winning Position
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10:45 - 11:45 Saphir 1&2
How To Win The Video War In The Changing Landscape: High-end video products and strategies used to gain and keep subscribers
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11:45 - 12:45 Rubin
How to Use Customer Segmentation to Drive Product Portfolio
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11:45 - 12:45 Saphir 1&2
Presentation: The Age of The Trialogue—Your Brand, your Customers, and Social Networking
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12:45 - 14:00 Conference Foyer
Networking Lunch
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14:00 - 15:00 Aquamarin
Customer Care session: Reaching Customers in the Digital Age
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14:00 - 15:00 Saphir 1&2
Multi-screen Presence for Operators—Cable, IPTV, Internet, & Mobile—in Support of Brands and Services
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14:00 - 15:00 Rubin
CLM session: Reducing Churn — The Operational Approach
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15:00 - 15:30 Conference Foyer
Coffee Service
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15:30 - 16:30 Saphir 1&2
CMO Forum: Marketing in a Multiplatform Home: How to keep it simple for the customers
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16:30 - 17:30 Saphir 1&2
CTAM Europe Creative Award Ceremony
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17:30 - 18:30 Conference Foyer
Cocktail Reception
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19:30 - 01:00 Wasserwerk
Gala Party
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08:30 - 09:30 Rubin
Customer Care Networking Breakfast
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09:30 - 10:30 Saphir 1&2
Day 2 Keynote Speech
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10:30 - 11:30 Saphir 1&2
CEO Forum
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11:30 - 12:00 Conference Foyer
Coffee Break
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12:00 - 13:00 Rubin
Social Networking & Internet Innovation: What comes after Web 2.0?
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12:00 - 13:00 Saphir 1&2
Insight from Other industries: How customer experience can help to retain customers?
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13:00 - 14:00 Conference Foyer
Networking Lunch
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14:00 - 14:15 Saphir 1&2
Session close – Closing Remarks
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