This valuable session examines the four major components for developing and maintaining a winning brand strategy. A branding specialist will share with the audience how to develop a unique brand position for each new client—weaving their message together with the company image. An off –air & on-air design expert will talk about communicating the brand position to the creative team that enables them to weave it seamlessly into on- and off-air design, logos, and style guides throughout the creative process. A communications agency will share the key points about keeping the internal and external communications resources in the loop. Through a media planner you can learn how to integrate your brand position and creative efforts to optimize your media planning.

Moderator:
Dennis, Hodges, VP of Marketing, Sales, Content & Strategy,UPC Central Europe Group

Speakers:
Nick Sunderland, Strategy Director, Heavenly
Bruce Dunlop, CEO, BDA Design
Attila Kerti,Managing Director,Maximize Media Agency
Damion Potter, Communications Director, ESPN
Paul Owen, Creative Director, Heavenly

The ability to "smart-target" customers with relevant and compelling messages is critical in driving growth in an increasingly competitive marketplace. This panel will focus on understanding and segmenting customers to benefit cable operators and their partners in the value chain. Researchers, operators, and programmers will share case studies and views on the vital role customer segmentation plays in their business.

Moderator:
Chris Cowan, Managing Director , Cluster

Speakers:
Koen Verwee, SVP Segment Marketing, Telenet
Alon Werber, VP Marketing & Business Development, Pontis
Maurizio Vitale, VP Marketing & Communication, Discovery Networks Europe
Herman Veenstra, Vice President Marketing Operations, UPC Broadband

As the world becomes more digital, customers have increasingly high expectations of the customer experience their cable companies deliver. At the same time, the breadth and innovation of products cable companies offer increase the complexity of offering a user-friendly, satisfying consumer experience. This session will examine what is most important to creating happy customers, as well as the key levers cable operators can effectively pull to increase customer satisfaction.

Moderator: Anne Caremans, Director Customer Care, Telenet

Speakers:
Wiebke Köhler, Associate Principal, Mc Kinsey
Yusuf Hassan, VP Client service EMEA, Radialpoint
Alastair Hanlon, Director Industry Solutions, Convergys Corporation

With cable operators facing unprecedented competition across Europe, driving customer and revenue growth needs to be grounded with an improved ability to retain existing customers, while capturing additional value from them. This panel will look at the tactical and operational best practices that cable operators can deploy to make significant improvement in their retention capabilities by using practical and impactful process interventions.

Moderator: David Hicks, CEO, Mulberry House Consulting

Speakers:
Dorothea Wichert –Nick, Managing Director, Solon Consulting
Vincent Battem, Snr. Market Manager - Data & Voice, UPC NL
Craig Lee, Head Customer Experience & CRM Programmes, Emirates Airline